LA JOLLA, SAN DIEGO, CAWellness at Castejon
A curated community wellness event at a $12M La Jolla estate.
Owned end-to-end execution of a high-end community wellness event. I created the branding and marketing, managed vendor and sponsor relationships, and built the brand partnerships that brought local businesses on-site. I directed the omnichannel campaign and social rollout, shaped the guest experience start to finish, and led the featured event yoga flow.
Creative Director, Omnichannel Campaign · Event Producer · Marketing Manager · Creative Director · Designer · Sponsor Lead · Yoga Teacher
Omnichannel Campaign & Marketing Management
Featured Brand Partnerships & Sponsors
Social Media Content Creation
Event Partnership Proposal
Multi-Week eBlast Campaign
Brand Partnerships & Activations
Secured eleven brand partners across movement, recovery, food, and music — every activation sponsored. LSKD outfitted the event with yoga mats, apparel, and gift bags alongside a branded pop-up; R3 Recovery brought cold plunge and compression therapy, StretchLab ran assisted stretching and Theragun sessions, and LivKraft offered immunity drip IVs. LUME and Mary's Salad handled food with a granola pop-up and sponsored salads, while JuneShine and Recess kept the bar stocked and Jenny Voss carried the energy with a live DJ set.
Photography by CRB Creative
Power Vinyasa Flow
Venue & Brand Details
