A high-traffic 5-billboard co-op campaign at Fashion Valley mall.

Led the full execution of The Agency's largest billboard display and second-largest brand campaign to date. Oversaw the project end to end — coordinating cross-functional design and copy teams to deliver cohesive, high-impact assets, then supervising installation to brand standard for a seamless four-week run. Secured over $12,500 in ad space within two business days alongside 15 local agents, and directed the photography and videography produced as evergreen content for social and print.

5 billboards · 190,000+ weekly impressions each · $12,500 secured in 2 days · 4-week run · Project Lead · Cross-Functional Coordinator · Design & Copy Direction · Ad Sales · Photo & Video Direction